MailerLite Review

MailerLite Review: 1-minute summary

In a nutshell, MailerLite is a great alternative to more expensive email tools like MailChimp (review), Constant Contact (review), ConvertKit (review), and AWeber (review). 

Why?

These tools offer similar features but are (way) more expensive.

What about other email marketing tools? Is MailerLite also a great alternative to tools like ActiveCampaign (review), GetResponse (review), and Klaviyo (review)?

Not really.

MailerLite, Mailchimp, Constant Contact, ConvertKit, and AWeber are all for beginner and intermediate email marketing tactics. On the other hand, ActiveCampaign, GetResponse, and Klaviyo offer more advanced tools-especially ActiveCampaign. However, remember that these three are also more expensive than MailerLite.

Don’t get me wrong; it is OK to choose a more expensive email marketing tool IF you use its features to their fullest extent. But I know that many businesses purchase a tool without knowing what they truly need and use, which in many cases results in wasting money on expensive software. So, it’s just sad to see businesses paying for ActiveCampaign and using it for the simple/intermediate email marketing tasks that cheaper tools like MailerLite can do.

Click here to sign up for MailerLite for free (our partner link).

Would you like to see MailerLite in action? You can watch my free tutorial below.

If you sign up for a paid plan for any of the tools we partnered with using our link, you can request a free 1-hour consultation. You can also signup for the free plan first and switch to a paid plan later. When you switch to a paid plan, you can request your free 1-hour consultation. Do keep in mind to use our link to claim the free consultation. Go to creatoregg.com/free and fill in your details to request the free consultation. We can give you a 1-hour free consultation because we receive compensation when you click on a marketing software link and purchase it at no extra cost. We use that to pay for our team and website. You can trust our reviews.

MailerLite review: Pricing

• Relatively inexpensive
• Email automation in every plan, including the free plan

The table below shows the annual prices of the most popular email marketing companies, including discounts for purchasing annually. By scrolling to the right, you can find higher contact numbers up to 20,000. Click here for a full-width version if you’re on a laptop or PC.

	500	1,000	1,500	2,000	2500	3,000	4,000	5,000	6,000	7,000	8,000	10,000	15,000	20,000	20,000	50,000	100,000	200,000	300,000	500,000	700,000	900,000	1,200,000	1,500,000	2,000,000	2,500,000	3,000,000	4,000,000	5,000,000
MailerLite Growing Business	$10	$15	$25	$25	$25	$39	$39	$39	$59	$59	$59	$73	$109	$139	$139	$289
MailerLite Advanced	$20	$30	$40	$40	$40	$50	$50	$50	$80	$80	$80	$110	$150	$180	$180	$340	$440	$820	$1,200	$1,900
ConvertKit Creator	$29	$29	$49	$49	$49	$49	$79	$79	$99	$99	$99	$119	$149	$179	$179	$379	$679	$1,279	$1,879
ConvertKit Creator Pro	$59	$59	$79	$79	$79	$79	$111	$111	$139	$139	$139	$167	$209	$251	$251	$519	$879	$1,579	$2,179
Zoho Standard	$4	$7	$17	$17	$17	$18	$24	$31	$35	$38	$41	$49	$61	$74	$74	$138	$242
Zoho Professional	$6	$12	$29	$29	$29	$30	$40	$52	$58	$63	$69	$81	$101	$123	$123	$230	$403	$748	$1,035	$1,380
Sender Standard	$19	$19	$19	$19	$19	$33	$33	$33	$57	$57	$57	$57	$87	$107	$107	$227	$367	$697
Sender Professional	$35	$35	$35	$35	$35	$60	$60	$60	$120	$120	$120	$120	$200	$250	$250	$460	$860	$1,660
Constant Contact Lite	$12	$30	$50	$50	$50	$80	$80	$80	$120	$120	$120	$120	$180	$230	$230	$430
Constant Contact Standard	$35	$55	$75	$75	$75	$110	$110	$110	$160	$160	$160	$160	$210	$260	$260	$460
Constant Contact Premium	$80	$110	$150	$150	$150	$200	$200	$200	$275	$275	$275	$275	$325	$375	$375	$575
ActiveCampaign Marketing Lite	$39	$39	$61	$61	$61	$99	$99	$99	$174	$174	$174	$174	$286	$286	$286	$486
ActiveCampaign Marketing Plus	$70	$70	$125	$125	$125	$186	$186	$186	$287	$287	$287	$287	$474	$474	$474	$699
ActiveCampaign Marketing Professional	$187	$187	$187	$187	$187	$262	$262	$262	$424	$424	$424	$424	$686	$686	$686	$1,011
ActiveCampaign Bundles Plus	$116	$116	$171	$171	$171	$232	$232	$232	$333	$333	$333	$333	$520	$520	$520	$745
ActiveCampaign Bundles Professional	$482	$482	$482	$482	$482	$557	$557	$557	$719	$719	$719	$719	$981	$981	$981	$1,306
GetResponse Email Marketing	$19	$19	$29	$29	$29	$54	$54	$54	$79	$79	$79	$79	$174	$174	$174	$299	$539
GetResponse Marketing Automation	$59	$59	$69	$69	$69	$95	$95	$95	$114	$114	$114	$114	$215	$215	$215	$359	$599
GetResponse Ecommerce Marketing	$119	$119	$139	$139	$139	$169	$169	$169	$199	$199	$199	$199	$299	$299	$299	$444	$699
Mailchimp Essentials	$27	$45	$45	$75	$75	$110	$110	$110	$180	$180	$180	$180	$230	$270	$270
Mailchimp Standard	$20	$45	$45	$60	$60	$100	$100	$100	$135	$135	$135	$135	$230	$285	$285	$450	$800
Mailchimp Premium	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$465	$535	$535	$815	$1,025	$1,600
AWeber Lite	$15	$25	$25	$25	$25	$45	$45	$45	$65	$65	$65	$65	$145	$145	$145	$388	$788
AWeber Plus	$30	$40	$40	$40	$40	$60	$60	$60	$80	$80	$80	$80	$160	$160	$160	$403	$803
AWeber Unlimited	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899	$899
Klaviyo Email	$20	$30	$45	$60	$60	$70	$100	$100	$130	$150	$150	$150	$350	$375	$375	$720	$1,380	$2,070
Klaviyo Email & SMS	$35	$45	$60	$75	$75	$85	$115	$115	$145	$165	$165	$165	$365	$390	$390	$735	$1,395	$2,085
Beehiiv Launch	$0	$0	$0	$0	$0
Beehiiv Grow	$49	$49	$49	$49	$49	$49	$49	$49	$49	$49	$49	$49
Beehiiv Scale	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99	$99
HubSpot Marketing Hub - Starter	$20	$20	$40	$40	$60	$60	$78	$96	$112	$128	$144	$176	$256	$336	$336	$816	$1,616
HubSpot Marketing Hub - Professional	$890	$890	$890	$890	$1,140	$1,140	$1,140	$1,140	$1,140	$1,140	$1,390	$1,390	$1,640	$1,890	$1,890	$3,190
HubSpot Marketing Hub - Enterprise	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,600	$3,700	$3,700	$3,700	$4,000	$4,450	$5,250	$5,950	$7,350	$8,550	$9,750
Moosend Pro	$9	$16	$24	$24	$32	$32	$48	$48	$64	$64	$64	$88	$160	$160	$160	$315	$624	$1,216	$1,808	$2,896	$4,080	$5,840

Different plans

• Free plan (forever free)
• Growing Business (starting from $10/mo) 
• Advanced (starting from $21/mo)
• Enterprise (custom pricing)

Growing Business Plan Review

MailerLite is most known for its competitive pricing and a great set of email marketing features. The MailerLite Growing Business Plan is a great email marketing plan. With this plan, you can send unlimited emails, create unlimited landing pages and websites, unlimited popups, remove the MailerLite logo, unlimited email automations, custom domains, etcetera. 

Other tools like Mailchimp, Constant Contact, ConvertKit, and AWeber offer similar features but are all (way) more expensive, making MailerLite’s Growing Business plan an excellent alternative for all of these. Depending on your contact number, this plan is often hundreds to thousands of dollars cheaper annually.

Remember that the Growing Business plan of MailerLite is its first paid plan, i.e., you don’t have access to all its features. The most important features you can’t access are: 

• 24/7 live chat support
• Promotion popups
• Mutliple automation triggers

The biggest downside is not having access to 24/7 live chat support, which can be incredibly frustrating when starting because you are guaranteed to run into issues and need customer support’s help. The Growing Business plan still allows you to email support, but waiting hours or days for an answer isn’t the most effective. The idea is to subscribe to the Advanced plan for the first few months to access live chat support and downgrade once you no longer need live chat support.

Check out MailerLite’s pricing page to see the full list of differences between the Growing Business and Advanced plans.

Advanced Plan Review

Although the Advanced plan is a bit more expensive than its little brother, it is still one of the cheapest email tools on the market, making it a great alternative to Mailchimp, Constant Contact, ConvertKit, and AWeber.

The most important features you get access to when upgrading from Growing Business to the Advanced plan are: 

• 24/7 live chat support
• Promotion popups
• Mutliple automation triggers

Check out MailerLite’s pricing page to see the full list of differences between the Growing Business and Advanced plans.

All-in-all, it’s a great email marketing plan for a great price.

Discounts

• MailerLite offers a 15% discount when paying yearly
• Non-profit organizations receive a 15% discount (total 30% when combined with annual discount)

If you purchase an annual plan as a non-profit organization, you receive a 30% discount because you can stack these two discounts. In the screenshot below, MailerLite mentions that it offers the highest non-profit discount among email marketing software providers on its website. This isn’t true because GetResponse (GetResponse review) also offers a 30% discount. GetResponse even offers a 50% discount when you link to GetReponse’s website.

Extra discounts (special occasions)

In 2022 (see screenshot below), MailerLite offered a 3-month discount for the Advanced plan when paying yearly, i.e., a 25% discount. I haven’t seen another deal of MailerLite in 2022, i.e., it probably only offers an extra discount once a year. In my opinion, MailerLite’s discounts aren’t that great compared to another email tool GetResponse (GetResponse review). GetResponse has lifetime deals during Black Friday, which is way more interesting than a one-time discount. Keep in mind that GetResponse is more expensive than MailerLite but also offers more features.

Cancellation process

When you want to cancel, downgrade or upgrade your MailerLite subscription, you can do so easily inside your account settings.

Click here for more information about its cancellation process.

Refunds

According to MailerLite’s refund policy, they don’t provide refunds. For example, if you cancel your annual subscription one second after the transaction, you still will not receive a refund when asked. Also, if you made a mistake and didn’t want to purchase an annual subscription, you won’t receive a refund.

The number of contacts (Unique active subscribers)

Some email tools like Mailchimp charge you for subscribed contacts, including unsubscribed contacts, which is a big drawback since it will ramp up your monthly price.

MailerLite uses the Unique active subscriber principle, which I’m not a big fan of either.

It means they count the unique email addresses used, i.e., those you sent at least one email in the past 30 days.

MailerLite’s pricing page is a bit misleading (see screenshot below). The tricky part is that, in reality, it doesn’t matter how many subscribers you have; what matters is how many unique contacts you’re sending emails to in 30 days, which they don’t mention on their pricing page.

Let’s say you have 1,000 new people opting in every month, but only 750 people stick around, i.e., 250 unsubscribed after a few days or weeks. Furthermore, you’re also consistently unsubscribing inactive contacts monthly to keep your list healthy and more budget-friendly. 

The issue is, if you sent emails to 1,000 unique email addresses, it would count towards your total of 5,000 in the example screenshot above. It doesn’t matter if people unsubscribed or if you manually unsubscribed inactive contacts to ensure you stay below the limit of 5,000. 

The only thing that matters is how many contacts you sent an email to in 30 days. Note: this 30-day period isn’t months. These are just 30 days.

MailerLite Review: Free plan

Does MailerLite offer the best free plan compared to its competitors? The short answer is yes – you can find the longer answer here, where we compare the best free email marketing tools.

Forever free plan	✔️
Maximum subscribers/contacts	1,000
Maximum monthly emails	12,000
Maximum daily emails	n/a
Email automation	✔️
Support	❌ (Email & Chat support first 30 days)
Remove branding	❌
Maximum signup forms	✔️ (Unlimited signup forms & popups)
Maximum landing pages	✔️ (Limited to 10 landing pages)
Can add custom domain	❌
Email scheduling	✔️
Create a website	✔️ (Limited to 1 website)

MailerLite Review: Newsletter Features

• This section only covers MailerLite’s newsletter features and not its automation features
• Access to many great features for a relatively low price

In a nutshell, MailerLite offers a great set of features for the best price, making it an excellent alternative for MailChimp (MailChimp review), Constant Contact (Constant Contact review), AWeber (AWeber review), and ConvertKit (ConvertKit review). In some cases, MailerLite offers features that some of these more expensive tools don’t. See:

• MailerLite vs ConvertKit creatoregg.com/mailerlite-vs-convertkit

Moreover, MailerLite can also be a substitute for robust email tools, e.g., ActiveCampaign (ActiveCampaign review) or GetResponse (GetResponse review). 

How?

Don’t get me wrong, ActiveCampaign and GetResponse offer better and more marketing features than MailerLite, but if you don’t use them, it’s a waste of money. I know that many businesses are paying hundreds of dollars monthly, if not thousands, for marketing tools they don’t even use.

Regarding its newsletter features, MailerLite offers: A/B split testing, deliver emails by timezone, dynamic email content, auto resend campaigns, ecommerce sales tracking, editing links in sent campaigns, etcetera. Compare these newsletter features to its competitors you’ll quickly discover MailerLite is a great deal.

Maximum contacts and monthly emails

	Advanced	Growing Business
Max contacts	500,000	50,000
Max monthly emails	12X*	Unlimited

Many email companies limit the monthly emails one can send, and so does MailerLite when you have more than 50,000 subscribers. When you have more than 50,000 contacts in your account, you can send roughly 12X your contact number; e.g., if your account has 60,000 contacts, you can send 720,000 monthly emails. Remember that this is a maximum of 1-3 newsletters per week, depending on the number of automatic emails you set up. So, for example, if you send two newsletters per week and have many automated emails, you probably will exceed the 12X contact number limit.

Below 50,000 subscribers, you can send unlimited emails with MailerLite, which is excellent compared to others.

If you’re looking for an email tool to send unlimited emails even after 50,000 contacts, check out ConvertKit (ConvertKit review), Sendinblue (Sendinblue review), or GetResponse (GetResponse review).

Google Analytics UTM builder

MailerLite automatically adds Google Analytics (GA) UTM tracking codes to your website links in your emails if you enable the GA setting. Using Google Analytics is necessary if you’re serious about your online marketing game. Remember there are tools, e.g., AWeber (AWeber review) and Constant Contact (Constant Contact review), that do not have this functionality, forcing you to create UTM parameters for the links in your emails manually. Imagine the time you save.

Newsletter

• User-friendly email newsletter editor
• 90 pre-designed email templates (only accessible to paid users)
• Access to edit a link in a sent newsletter

The bottom line is that MailerLite offers an excellent newsletter service with an extensive library of ready-to-go blocks you can add to your email. Furthermore, there’s this feature where you can edit a link in an already-sent newsletter. 

No, MailerLite’s newsletter isn’t extraordinary. Nowadays, it’s hard to find an inconvenient email newsletter. Every email tool offers relatively similar features, so its newsletter features shouldn’t be the reason to choose MailerLite.

When creating your newsletter, you can choose either the drag & drop editor or the rich-text editor.

The rich-text editor is a basic editor to write text and maybe add a few images or other elements, but there isn’t much more to it.

The drop-and-drag builder has many more ready-to-go blocks than the rich-text editor, as you can see on the left-hand side of the screenshot below.

Another cool feature is that it allows you to edit a link in an email campaign you sent. Moreover, you can access this feature once you subscribe to its first paid plan, the Growing Business plan. 

MailerLite’s competitor, ConvertKit (ConvertKit review), also has this feature, but it’s only accessible in its second paid plan; the Creator Pro plan, which is a few hundred to a thousand dollars more expensive annually, depending on the number of subscribers in your account.

Segmentation

• Segmentation options are available on all plans, including the free plan

9 out of 10 emails you will send will probably be to a segment of your audience instead of your entire list. For example, I sent a promotional email the other day with a discount code for my self-published books. I created a segment before sending it so the people who bought my products won’t receive this email.

Like many other email tools, MailerLite offers you to segment on tags, groups, previously created segments, etcetera.

Another cool feature you can use is its survey tool to segment your audience based on their preferences. An example is to send an automated email asking how often they would like to hear from you. As you can see in the screenshot below, you can set up rules to update a custom field or add them to a group, etcetera, for specific answers. You can also add this survey element to every newsletter you send so they can update their preferences every time you send an email.

Email Scheduling

• Email scheduling is available on every plan, including the free plan

Every email tool allows you to schedule your emails but not every email tool allows its free plan users to schedule emails, and that’s a way MailerLite differentiates itself.

Another cool feature is Deliver based on timezones. This feature might come in handy if you have a global audience and want to deliver your newsletters at 9 AM sharp in every country. Mailchimp also offers a similar feature called Timewarp, but it’s only available on the Standard plan and higher. Mailchimp’s Standard plan is often a few hundred to thousands of dollars more expensive annually than MailerLite, depending on the number of contacts you have.

Note that this feature only works for regular campaigns and not automated emails. For example, AWeber (AWeber review) offers a similar feature for automated emails.

Audiences / Email lists

Some email tools like MailChimp (MailChimp review) allow you to create multiple email lists – Mailchimp calls them audiences. MailerLite, however, doesn’t allow you to create multiple email lists.

So, why would you need multiple email lists or audiences? The idea of a second email list is if you have a newsletter for your employees or a B2B and B2C side to your business.

Ecommerce

• Ecommerce features are available on every plan, including the free plan

If you connect your ecommerce store, e.g., Shopify, you can import the products into your newsletter. But you can also use one of the default ecommerce blocks (see screenshot above) and change the image, title, price, etcetera.

Keep in mind that MailerLite is by no means a great ecommerce email marketing tool. Don’t get me wrong; you can still get sales with MailerLite when promoting your ecommerce brand to your newsletter subscribers. But MailerLite’s ecommerce features are a joke when comparing them to, for example, Klaviyo.

Klaviyo allows for much more customization. For example, Klaviyo lets you create a product recommendation on products a customer recently viewed, products a customer may also like, products that the customer has added to their cart, the newest products, etcetera. These things aren’t possible with MailerLite. And that’s just the tip of the iceberg; you can add rules if the customer has limited purchase history, and you can add filters, e.g., categories, prices, and stock.

The bottom line? For the best user experience, I recommend choosing an email marketing tool solely focused on ecommerce, like Klaviyo, if your emails are mainly about promoting your ecommerce products. 

Do note, Klaviyo is way more expensive than MailerLite, but if you have a great business with massive traffic to your online store, using a great marketing tool can save you time and make you more money.

MailerLite Review: Email Marketing Automation

• Unlimited email automation for free

MailerLite offers a great set of free features or relatively inexpensive features when subscribed to one of its paid plans.

Pricing

MailerLite is one of the few that allows free plan users to access most of its automation features. And this is one of the significant differentiating factors of MailerLite. Unfortunately, many email tools only allow email automation in its more expensive tiers making their lower plans much less valuable.

Although MailerLite doesn’t offer complex automation features, it still provides plenty compared to higher-priced products like Mailchimp or Constant Contact.

Decent automation features

The screenshot below shows the four steps you can add to an automation campaign inside MailerLite. Although its automation features aren’t excessive, it is decent and offers enough options for simple and intermediate automation workflows.

Suppose you’re looking for an email tool to set up a welcome email series for a relatively low price MailerLite can do that for you. You can add as many emails as you want with waiting times between the emails. 

I’m not the biggest fan of MailerLite’s automation builder because you cannot swap any of the steps, i.e., I can’t switch emails 1 and 2. 

I know it’s a bit fussy and no deal breaker, but it isn’t helpful if you build or edit multiple automation workflows. Other tools like ConvertKit (ConvertKit review), AWeber (AWeber review), GetResponse (GetResponse review), etcetera, do allow you to swap emails.

You can also add action steps within MailerLite’s automation builder (see screenshot below). These action steps allow you to move the subscriber to another step, another group, etcetera.

For example, you also add a conditioning step to check if the contact already purchases a product in your ecommerce store. If yes, you can skip the upcoming promotional emails by moving the contact to the last step in the automation workflow or delete the contact from the automation workflow.

MailerLite’s automation limitations

Although you can use MailerLite to build great automation workflows, it isn’t the tool with the most variety of options.

The screenshot below shows Mailchimp’s automation builder, where you can split your audience into two branches. MailerLite doesn’t offer any splitter features.

MailerLite also isn’t the most user-friendly solution. 

For example, more and more email tools allow you to upload a document to their servers. See a screenshot below of Mailchimp’s email editor, where you can add a text link to a file and upload that file to Mailchimp’s servers. This will come in handy when distributing free ebooks to your audience, and it saves you time because you won’t have to upload that document to your Google Drive.

Another example regarding user-friendliness, there are tools, like ActiveCampaign (ActiveCampaign review), that support you every step of the way. For example, when you add a new email to an automation with ActiveCampaign, it shows a summary and an option to easily add a new automation when someone clicks a specific link or opens your email. 

Remember that ActiveCampaign is way more expensive than MailerLite and offers way more features, i.e., it doesn’t target the same audience.

These are just a few examples of features allowing you to test more things, do more things, or do things that make your life easier as an email marketer.

MailerLite Review: Landing Page Features

• Free plan users can create up to 10 landing pages
• Paid users can create unlimited landing pages
• Free plan users cannot add a custom domain

No custom domain for free plan users

Most email tools don’t allow free-plan users to connect a custom domain to a landing page.

MailerLite’s default landing page URL example: subscribepage.io/ULyJ18

Custom domain URL example: http://creatoregg.com/ or http://creatoregg.com/landingpage1

You must subscribe to one of its paid plans to connect a custom domain to your MailerLite’s landing pages.

Landing page customization options

MailerLite’s landing page editor has excellent customization options, but it can be overwhelming if you’re new to building a webpage. It will be nice if they try their best to hide those non-essential customization options so you can finish your landing page more quickly. For example, Mailchimp has many features for its landing pages as well, but at first glance, it looks really clean and simple.

Two-step opt-in

What I like about MailerLite’s landing pages is that it offers multiple ways to collect email addresses. For example, you can use the standard opt-in form you see on the screenshot above, i.e., the one-step opt-in method. 

But you can also add a popup link to a button (see screenshot below), i.e., the two-step opt-in method. To use the two-step method, you first need to create the popup with MailerLite, and then you can connect it to the button. Then, when someone clicks the button, a popup appears to enter their contact details. They call it the two-step opt-in method because one needs to click the button before seeing the fields to enter their email address.

Landing page templates

When subscribed to one of its paid plans, you’ll get access to all its 49 landing page templates you can customize. Free plan users don’t have access to these templates but can re-create them by building a landing page from scratch, which isn’t that hard once you can get the hang of it.

MailerLite Review: Signup Form Features

• Unlimited signup forms or popup forms on all plans, including the free plan

In a nutshell, MailerLite offers great signup form features for your website. There’s room for improvement, but you can’t go wrong for the price you’re paying. There are more expensive tools that either offer similar options or, in some cases, even fewer features.

Great alternative to Mailchimp and Constant Contact

Besides the better price, MailerLite can be a great alternative to Mailchimp or Constant Contact because you can create unlimited signup and popup forms. Remember that, weirdly enough, Mailchimp and Constant Contact only allow you to create a maximum of one signup form.

Popups

When creating a form, there are three options: a popup form, an embedded form, or a promotional form. Remember that promotional forms are only available on the Advanced plan.

MailerLite offers 24 pre-designed templates for its popup forms; they all look decent and professional. You can create full-page popups, half-page popups, add timers, etcetera. In other words, there’s a great set of customization options. All pre-designed templates are available to all users, including free plan users.

A bit annoying is that once you have chosen a template for your popup, you can’t go back and change it. Instead, you must create a new popup to select a different template.

On a side note: GetResponse (GetResponse review) has the best and most flexible popup/form builder I’ve used.

Furthermore, when someone subscribes to your popup form, you can either show a success message or redirect them to a different URL, also called a thank you page. 

MailerLite also offers plenty of options regarding when and how you would like the popup to appear. For example, when you want it to show, how often, the schedule, and on what pages of your website. Remember that not every email tool offers these customizable options.

Embedded forms

You can use the embedded form inside blog posts, in the widget area of a website, in the footer, etcetera. 

Sadly, the embedded form has no pre-designed templates available. Another downside is that you cannot add a custom thank you page. You can only edit the success message, but there’s no option to redirect the new subscriber to a different URL. I find this weird because you can add a custom thank you page within MailerLite’s popup builder. Using other form builders for either popups or embedded forms is confusing, especially for total beginners.

Furthermore, the embedded form feature doesn’t allow you to set a schedule or visibility like you have with popups.

Promotional forms

• Promotional forms are only available on the Advanced plan

The big difference between a popup and a promotional form is that you can’t add a signup form to your promotional form, i.e., you cannot collect email addresses with a promotional form. Instead, it would be best to use it to promote a discount code, promote your mobile app, or encourage your website visitors to survey. MailerLite offers a survey tool inside the promotional popup builder to add questions and rules. Finally, you can add a button to your promotional form and link it to whatever page you want.

The promotional forms offer 13 different pre-designed templates.

Lastly, the appearance options of the promotional forms are similar to the standard popup appearance options. For example, you can trigger a promotional popup as exit intent, or after X seconds, etcetera.

MailerLite Review: Support

I feel chat support for an email marketing tool is mandatory. Especially when you’re new to the software and setting it all up, so it’s a bit of a downside that MailerLite doesn’t offer chat support for its Growing Business plan users. An alternative is to subscribe to its Advanced plan in the beginning when you most likely need chat support. 

For its Live Chat support, MailerLite uses the tool Intercom. I find it a great live chat tool because I can see my earlier conversations with MailerLite’s customer support. Moreover, the live chat still works when you go to a different page in MailerLite’s dashboard. From time to time, I come across a live chat tool that disappears after visiting a new page which can be frustrating if you’ve been waiting for quite some time already.

	Free plan	Growing Business plan	Advanced Plan
Email support	Only first 30 days	✔️ 24/7 priority	✔️ 24/7 priority
Live Chat support	❌	❌	✔️ 24/7
Phone support	❌	❌	❌

MailerLite Review: Reporting

I’m not a big fan of MailerLite’s reporting features because I can’t select a custom period, and there’s no comparison feature, i.e., I can’t compare month X with month Y.

Keep track of subscriber growth

The first page, when logged in, is its dashboard, where you can see your performance (see screenshot below). The downside of this dashboard is that it doesn’t allow you to select a custom period making it impossible to know the performance of, for example, any given month. Usually, when you report results as an online marketer for a client or your manager, you report month-by-month results, so I find it odd MailerLite won’t let us choose a custom period. Therefore, I’m not a big fan of this dashboard.

Email reporting

On the same dashboard page as the screenshot above, you can see your monthly campaign stats (see screenshot below). It shows the last three months by default, but you can change it to the previous six or twelve months, which is decent. What would’ve made it better is allowing us to select a custom period and a comparison feature where you can compare two custom periods, e.g., December 2022 and December 2021. 

Good to know that the screenshot below only shows the stats of the campaigns you sent and not your automation campaigns, which is good because you don’t want to have that data mixed by default. Now you can see how many newsletters you sent and how many people opened, clicked, and unsubscribed.

All-in-all, it’s good enough for you to report to yourself, your client, or your manager.

Remember that not every email tool gives us insights into this data, like the screenshot below.

You can also see individual newsletters you have sent (see screenshot below), but every email tool offers these insights, so that’s not that special. 

Automation reports

• Can’t select custom period
• No comparison feature

MailerLite’s automation dashboard isn’t great because I can’t select a custom period. If I can’t choose a custom period, I can’t see how many emails I sent last month or any other month. So all the time I have worked as an online marketer, we compared month-by-month results-not just a random previous 30 days.

When opening an individual automation workflow, you can see monthly statistics like regular campaigns. This might be enough if you only have one automation campaign, but it’ll take time to add it altogether if you have multiple.

So, in a nutshell, not a big fan of MailerLite’s automation reports.

Signup form reports

• Can’t select custom period
• No comparison feature

The signup form statistics aren’t great because I can’t select a custom period.

Landing pages reports

• Can’t select custom period
• No comparison feature

Frequently asked questions

Click here to sign up for MailerLite for free.

If you sign up for a paid plan for any of the tools we partnered with using our link, you can request a free 1-hour consultation. You can also signup for the free plan first and switch to a paid plan later. When you switch to a paid plan, you can request your free 1-hour consultation. Do keep in mind to use our link to signup to claim the free consultation. Go to creatoregg.com/free and fill in your details to request the free consultation. We can give you a 1-hour free consultation because we receive compensation when you click on a marketing software link and purchase it at no extra cost. We use that to pay for our team and website. You can trust our reviews.

MailerLite Alternatives

MailerLite is one of the most affordable and beginner-friendly email marketing tools that also offer intermediate email marketing tools. In other words, MailerLite is an excellent alternative for ConvertKit (ConvertKit review), MailChimp (MailChimp review), Constant Contact (Constant Contact review), and AWeber (AWeber review). These email marketing tools don’t over necessarily offer many more features and are therefore less attractive than MailerLite because they are all more expensive.

Click here to sign up for MailerLite (free or paid plan).

If you’re looking for a more robust email marketing tool with more features, try ActiveCampaign (ActiveCampaign review) and GetResponse (GetResponse review), or if you’re looking for an ecommerce tool, try Klaviyo.

What is the best email marketing software? I’ve thoroughly tested the 10 most popular email marketing tools. Read out my FULL roundup review here or watch the video below.