Omnisend vs Klaviyo

Omnisend vs Klaviyo: Pricing

Different plans Omnisend

Forever free ($0)
Standard – Email (starting at $16)
Pro – Email+SMS (starting at $59)

Different plans Klaviyo

Forever free ($0)
Email (starting at $20)
Email and SMS (starting at $20)

Do note, although it appears Klaviyo offers two different paid plans (Email only, and Email plus SMS), it’s actually just one tier because the price is exactly the same. The only difference is that once you add more than 150 SMS credits to your account, you’ll see the price for the Email and SMS tier go up.

Prices Omnisend

1) Omnisend Standard (tier 1)

The table below shows Omnisend’s Standard tier prices, including the number of emails you can send monthly. They use a multiplier of 12 for its Standard tier, i.e., if you have 1,000 contacts, you can send 12,000 emails (1,000 times 12 is 12,000). Also, it’s good to note that this tier offers roughly 60 one-time SMS credits, with the option to buy more if needed.

Contacts	Price/mo	Max emails/mo
0	$16	6,000
250	$16	6,000
500	$16	6,000
1,000	$20	12,000
1,500	$25	18,000
2,000	$30	24,000
2,500	$44	30,000
3,000	$50	36,000
3,500	$56	42,000
4,000	$63	48,000
4,500	$75	54,000
5,000	$81	60,000
5,500	$88	66,000
6,000	$100	72,000
6,500	$106	78,000
7,000	$113	84,000
9,000	$127	108,000
10,000	$132	120,000
10,500	$150	126,000
11,000	$163	132,000
11,500	$169	138,000
12,000	$175	144,000
12,500	$188	150,000
13,000	$200	156,000
13,500	$206	162,000
15,000	$207	180,000
16,000	$228	192,000
17,000	$240	204,000
18,500	$253	222,000
20,000	$265	240,000
21,500	$270	258,000
23,500	$276	282,000
25,000	$282	300,000
26,000	$288	312,000
27,000	$319	324,000
28,000	$325	336,000
29,000	$331	348,000
30,000	$338	360,000
31,000	$344	372,000
32,000	$350	384,000
35,000	$356	420,000
37,500	$363	450,000
40,000	$375	480,000
45,000	$388	540,000
50,000	$413	600,000
55,000	$450	660,000
60,000	$500	720,000
65,000	$550	780,000
70,000	$600	840,000
75,000	$650	900,000
80,000	$700	960,000
85,000	$750	1,020,000
90,000	$800	1,080,000
95,000	$850	1,140,000
100,000	$900	1,200,000
105,000	$988	1,260,000
110,000	$1,040	1,320,000
115,000	$1,092	1,380,000
120,000	$1,144	1,440,000
125,000	$1,196	1,500,000
130,000	$1,248	1,560,000
135,000	$1,300	1,620,000
140,000	$1,352	1,680,000
145,000	$1,404	1,740,000
150,000	$1,456	1,800,000
>150000	150,000+: Custom Pricing	150,000+: Custom Pricing

2) Omnisend Pro (tier 2)

The table below details Omnisend’s Pro tier, which allows you to send unlimited emails—there’s no upper limit like in the Standard tier. Regarding SMS credits, which we will later discuss more in this review, the subscription price you pay monthly is also what you receive in SMS credits. For example, with a plan for 1,000 contacts costing $59 monthly, you would receive $59 worth of SMS credits. This equates to 3,933 SMS credits in the U.S., since the charge is $0.015 per SMS in the U.S..

Contacts	Price/mo
0	$59
250	$59
500	$59
1,000	$59
1,500	$59
2,000	$59
2,500	$59
3,000	$70
3,500	$75
4,000	$80
4,500	$85
5,000	$90
5,500	$105
6,000	$115
6,500	$125
7,000	$135
9,000	$145
10,000	$150
10,500	$170
11,000	$190
11,500	$210
12,000	$242
12,500	$264
13,000	$288
13,500	$312
15,000	$348
16,000	$372
17,000	$373
18,500	$374
20,000	$375
21,500	$396
23,500	$398
25,000	$400
26,000	$425
27,000	$447
28,000	$473
29,000	$494
30,000	$497
31,000	$542
32,000	$544
35,000	$546
37,500	$594
40,000	$599
45,000	$648
50,000	$715
55,000	$784
60,000	$855
65,000	$928
70,000	$986
75,000	$1,044
80,000	$1,102
85,000	$1,160
90,000	$1,218
95,000	$1,276
100,000	$1,334
105,000	$1,392
110,000	$1,450
115,000	$1,508
120,000	$1,566
125,000	$1,624
130,000	$1,682
135,000	$1,740
140,000	$1,798
145,000	$1,856
150,000	$1,914
>150000	150,000+: Custom Pricing

3) Omnisend SMS credits

All Omnisend plans—Free, Standard, and Pro—include the option to purchase SMS credits. Both the Free and Standard plans offer a small number of one-time SMS credits as a trial.

In contrast, the Pro plan provides a more substantial benefit in “free” SMS credits, matching the amount of your monthly subscription. For example, if your subscription is $100 a month, you receive $100 in SMS credits. Additional credits are available for purchase. This approach is notably different from Klaviyo, which provides 150 free SMS credits; beyond that, more must be bought.

SMS pricing varies significantly depending on the recipient’s country. Sending an SMS to The Netherlands cost $0.14 each, while sending one to the United States is much cheaper at $0.015 each—nine times less.

Unlike Omnisend, Klaviyo uses a credit system, charging five credits to send an SMS to the UK, while Omnisend charges a straightforward $0.065 per SMS.

For detailed information on SMS credits and their utilization, visit this page on Omnisend website.

Prices Klaviyo

To clarify Klaviyo’s pricing structure, it appears at first that there are two distinct paid plans. However, both fall under the same pricing tier, as the base cost is identical. The only variable is the addition of more than 150 SMS credits, which raises the price for the Email and SMS plan.

The table below details Klaviyo’s pricing, including how many emails you can send each month. They use a multiplier of 10; this means if you have 1,000 contacts, you can send 10,000 emails. There’s no need to worry about exceeding your email allowance, as Klaviyo offers an automatic account upgrade if needed. Also, note that Klaviyo imposes a daily limit, allowing you to send four times the number of your contacts in emails each day. For example, with 1,000 subscribers, you can send up to 4,000 emails daily.

Contacts	Price/mo	Max emails/mo
0	0	500
250	0	500
500	$20	5,000
1,000	$30	10,000
1,500	$45	15,000
2,500	$60	25,000
3,000	$70	30,000
3,500	$80	35,000
5,000	$100	50,000
5,500	$110	55,000
6,000	$130	60,000
6,500	$140	65,000
10,000	$150	100,000
10,500	$175	105,000
11,000	$200	110,000
11,500	$225	115,000
12,000	$250	120,000
12,500	$275	125,000
13,000	$300	130,000
13,500	$325	135,000
15,000	$350	150,000
20,000	$375	200,000
25,000	$400	250,000
26,000	$425	260,000
27,000	$450	270,000
28,000	$475	280,000
30,000	$500	300,000
35,000	$550	350,000
40,000	$600	400,000
45,000	$650	450,000
50,000	$720	500,000
55,000	$790	550,000
60,000	$860	600,000
65,000	$930	650,000
70,000	$1,000	700,000
75,000	$1,070	750,000
80,000	$1,140	800,000
85,000	$1,205	850,000
90,000	$1,265	900,000
95,000	$1,325	950,000
100,000	$1,380	1,000,000
105,000	$1,440	1,050,000
110,000	$1,495	1,100,000
115,000	$1,555	1,150,000
120,000	$1,610	1,200,000
125,000	$1,670	1,250,000
130,000	$1,725	1,300,000
135,000	$1,785	1,350,000
140,000	$1,840	1,400,000
145,000	$1,900	1,450,000
150,000	$1,955	1,500,000
200,000	$2,070	1,500,000
250,000	$2,300	2,000,000
250,000+	250,000+: Custom Pricing	250,000+: Custom Pricing

2) Klaviyo SMS credits

Klaviyo provides 150 free SMS credits monthly. If you find yourself needing more, you can easily add them through the billing section of your Klaviyo account, as shown in the provided screenshot.

Screenshot of billing section inside Klaviyo’s dashboard

You can increase your SMS credits any time by accessing your Klaviyo dashboard.

The cost per SMS credit at Klaviyo starts at $0.012 but decreases with larger purchases. The lowest rate available is about $0.009 per credit when you buy at least 5,000 credits. The minimum purchase is 1,250 credits.

It’s worth mentioning that Klaviyo’s system differs from Omnisend’s. Klaviyo charges 1 SMS credit for messages sent within the USA and 5 credits for those sent to the UK. In contrast, Omnisend applies fixed rates per message, charging $0.015 for messages to the USA and $0.065 for those to the UK. Klaviyo uses a credit system, whereas Omnisend states the cost directly in monetary terms.

Klaviyo SMS credits per country – a screenshot from Klaviyo’s pricing page.

Let’s delve into a detailed comparison of their prices.

1) Comparing email marketing prices

The provided graph outlines the pricing for Omnisend’s Standard tier alongside Klaviyo’s pricing excluding SMS credits.

The horizontal axis (x-axis) shows the range of contacts in your account, from 1,000 to 100,000. The vertical axis (y-axis) lists the corresponding monthly costs.

From the graph, it’s evident that Klaviyo consistently charges more than Omnisend. The price disparity grows significantly with larger contact lists, reaching nearly a $500 difference per month for 100,000 contacts.

2) Comparing the price per SMS

Initially, it’s important to note that Omnisend serves more countries than just the nine featured in the table below; however, since Klaviyo’s SMS functionalities are limited to these nine countries, they are the focus of this comparison.

The table reveals that Klaviyo generally offers lower SMS pricing than Omnisend in eight of the nine comparisons, based on a $0.009 per SMS credit rate. Yet, it’s crucial to remember that Omnisend provides a number of SMS credits equivalent to the subscription cost on the Omnisend Pro tier, which can alter the perception of cost-effectiveness in this comparison. Later, when we review the overall costs, you’ll see that Omnisend ultimately offers a cheaper price than Klaviyo.

Country	Klaviyo ( $0.012/SMS)	Klaviyo ($0.009/SMS)	Omnisend
United States	$0.012	$0.009	$0.015
Canada	$0.036	$0.027	$0.025
Australia	$0.048	$0.036	$0.045
UK	$0.060	$0.045	$0.065
France	$0.084	$0.063	$0.08
Ireland	$0.108	$0.081	$0.09
New Zealand	$0.120	$0.090	$0.11
Germany	$0.144	$0.108	$0.15
Netherlands	$0.144	$0.108	$0.14

3) Price Comparison of the Entire Toolset (Email + SMS)

Let’s examine two scenarios to determine which email marketing tool provides the most cost-effective pricing.

The graph below displays Klaviyo’s combined pricing for email marketing and SMS credits. Here is how to interpret the graph:

The horizontal axis (x-axis) indicates both the number of contacts and the number of SMS credits, such as:

1,000 contacts and 1,000 SMS credits
5,000 contacts and 5,000 SMS credits
And so on

The blue shaded columns show the cost for just email marketing with Klaviyo.

The red shaded columns indicate the costs for Klaviyo’s SMS credits.

For instance, at the 50,000 contact level, adding both the email and SMS credit costs—$720 for email and $450 for SMS—the total comes to $1,170 for Klaviyo.

Now let’s take a look at Omnisend:

Below is Omnisend’s Pro tier (tier 2) pricing for email marketing and SMS credits.

A key distinction between Klaviyo and Omnisend is that Omnisend’s Pro tier automatically includes SMS credits equal to your subscription fee.

For additional context on how the graph is structured, please refer back to the earlier explanation of the Klaviyo graph.

Additional insights:

In the scenario of 1,000 contacts, the subscription fee is $59. This fee directly translates into SMS credits, granting you $59 worth, or 3,933 credits at $0.015 each—this calculation assumes SMS is sent to recipients within the USA. Sending SMS to other countries usually incurs higher costs, which would result in fewer SMS credits per dollar.
For 5,000 contacts and SMS credits, the $90 subscription provides 6,000 credits, ample for covering the needs without extra purchases, again assuming these messages are directed to the US.
At 20,000 contacts, the $375 fee equates to 25,000 SMS credits, sufficient for the required volume without additional purchases, provided the SMS are sent to US recipients.
For 50,000 contacts, the $715 monthly fee translates to 47,667 SMS credits. To reach the full 50,000 credits, an additional purchase of 2,333 credits at $0.015 each, totaling $35, is required, assuming all texts are sent within the US.
At the highest tier of 100,000 contacts, the $1,334 fee provides 88,933 credits. To achieve 100,000 credits, you’d need to buy an additional 11,067 credits, costing an extra $166 per month, under the assumption that all messages are dispatched to the USA.

The graph below consolidates the information from the previous two graphs. It clearly demonstrates that Klaviyo is generally more expensive than Omnisend, with the exception of the smallest case scenario. Particularly, at the 100,000 contacts and 100,000 SMS credits level, Klaviyo exceeds Omnisend’s cost by more than $700 per month.

Ultimately, despite Klaviyo’s lower individual SMS pricing, the overall cost analysis shows that Klaviyo’s total package price is substantially higher than Omnisend’s.

Winner: Omnisend

Omnisend vs Klaviyo