Klaviyo vs tinyEmail: Who Wins on Price?

Klaviyo vs tinyEmail: Pricing

Let’s look at and compare the costs of Klaviyo and tinyEmail. The bottom line is, generally speaking, tinyEmail’s Standard level is always less expensive than Klaviyo. However, when you have roughly less than 1,500 subscribers, tinyEmail’s Pro level tends to be more costly than Klaviyo. But as you start approaching or exceed about 3,000 subscribers, Klaviyo usually becomes the more expensive choice. Now, let’s delve deeper into more specifics:

Different plans Klaviyo

Free
Email (starting from $20/mo)
Email and SMS (starting from $35/mo)

Klaviyo Email prices (tier 1)

Below is a table showing the prices for Klaviyo’s first tier, called “Email.” It’s important to note that Klaviyo doesn’t offer an annual payment option or discounts for yearly purchases. In the fourth column, you’ll notice Klaviyo has a rule: you can send up to 10 times the number of emails as your total contacts each month. However, for the highest subscriber tiers, this multiplier is slightly lower, at 7.5X and 8X.

Contacts	Price/mo	Max emails/mo	Max emails/contacts
0	0	500
250	0	500
500	$20	5,000	10
1,000	$30	10,000	10
1,500	$45	15,000	10
2,500	$60	25,000	10
3,000	$70	30,000	10
3,500	$80	35,000	10
5,000	$100	50,000	10
5,500	$110	55,000	10
6,000	$130	60,000	10
6,500	$140	65,000	10
10,000	$150	100,000	10
10,500	$175	105,000	10
11,000	$200	110,000	10
11,500	$225	115,000	10
12,000	$250	120,000	10
12,500	$275	125,000	10
13,000	$300	130,000	10
13,500	$325	135,000	10
15,000	$350	150,000	10
20,000	$375	200,000	10
25,000	$400	250,000	10
26,000	$425	260,000	10
27,000	$450	270,000	10
28,000	$475	280,000	10
30,000	$500	300,000	10
35,000	$550	350,000	10
40,000	$600	400,000	10
45,000	$650	450,000	10
50,000	$720	500,000	10
55,000	$790	550,000	10
60,000	$860	600,000	10
65,000	$930	650,000	10
70,000	$1,000	700,000	10
75,000	$1,070	750,000	10
80,000	$1,140	800,000	10
85,000	$1,205	850,000	10
90,000	$1,265	900,000	10
95,000	$1,325	950,000	10
100,000	$1,380	1,000,000	10
105,000	$1,440	1,050,000	10
110,000	$1,495	1,100,000	10
115,000	$1,555	1,150,000	10
120,000	$1,610	1,200,000	10
125,000	$1,670	1,250,000	10
130,000	$1,725	1,300,000	10
135,000	$1,785	1,350,000	10
140,000	$1,840	1,400,000	10
145,000	$1,900	1,450,000	10
150,000	$1,955	1,500,000	10
200,000	$2,070	1,500,000	7.5
250,000	$2,300	2,000,000	8

Klaviyo Email and SMS prices (tier 2)

The table below shows the prices for Klaviyo’s second tier, which includes both Email and SMS services. Just like the first tier, there is no option for annual billing. The multiplier for maximum monthly emails remains the same as in the first tier – you can send up to 10 times your contact number in emails.

Contacts	Price/mo	Max emails/mo	Max emails/contacts
250	0	500
500	$35	5,000	10
1,000	$45	10,000	10
1,500	$60	15,000	10
2,500	$75	25,000	10
3,000	$85	30,000	10
3,500	$95	35,000	10
5,000	$115	50,000	10
5,500	$125	55,000	10
6,000	$145	60,000	10
6,500	$155	65,000	10
10,000	$165	100,000	10
10,500	$190	105,000	10
11,000	$215	110,000	10
11,500	$240	115,000	10
12,000	$265	120,000	10
12,500	$290	125,000	10
13,000	$315	130,000	10
13,500	$340	135,000	10
15,000	$365	150,000	10
20,000	$390	200,000	10
25,000	$415	250,000	10
26,000	$440	260,000	10
27,000	$465	270,000	10
28,000	$490	280,000	10
30,000	$515	300,000	10
35,000	$565	350,000	10
40,000	$615	400,000	10
45,000	$665	450,000	10
50,000	$735	500,000	10
55,000	$805	550,000	10
60,000	$875	600,000	10
65,000	$945	650,000	10
70,000	$1,015	700,000	10
75,000	$1,085	750,000	10
80,000	$1,155	800,000	10
85,000	$1,220	850,000	10
90,000	$1,280	900,000	10
95,000	$1,340	950,000	10
100,000	$1,395	1,000,000	10
105,000	$1,455	1,050,000	10
110,000	$1,510	1,100,000	10
115,000	$1,570	1,150,000	10
120,000	$1,625	1,200,000	10
125,000	$1,685	1,250,000	10
130,000	$1,725	1,300,000	10
135,000	$1,800	1,350,000	10
140,000	$1,855	1,400,000	10
145,000	$1,915	1,450,000	10
150,000	$1,970	1,500,000	10
200,000	$2,085	1,500,000	7.5
250,000	$2,315	2,000,000	8

Different plans tinyEmail

Free
Standard (starting from $15/mo)
Pro (starting from $65/mo)

TinyEmail Standard prices (tier 1)

Below is a table outlining tinyEmail’s Standard prices for their first tier. The table also shows the monthly cost if you choose the annual plan, which offers a 20% discount. In the fourth column, you’ll find the maximum number of emails you can send.

Contacts	Price/mo	Annual billing	Max emails/mo
Unlimited	$15	$12	15,000
Unlimited	$25	$20	25,000
Unlimited	$50	$40	50,000
Unlimited	$100	$80	100,000
Unlimited	$250	$200	250,000
Unlimited	$500	$400	500,000
Unlimited	$750	$600	750,000
Unlimited	$1,000	$800	1,000,000
Unlimited	$1,250	$1,000	1,250,000
Unlimited	$1,500	$1,200	1,500,000
	Custom Pricing	Custom Pricing	1,500,000+

TinyEmail Pro prices (tier 2)

The table below displays the prices for tinyEmail’s Pro plan, which is their second tier. It includes both the monthly prices and the costs for an annual plan, which comes with a 20% discount. In the last column, column 4, the maximum number of emails you can send is listed.

Contacts	Price/mo	Annual billing	Max emails/mo
Unlimited	$65	$52	15,000
Unlimited	$75	$60	25,000
Unlimited	$100	$80	50,000
Unlimited	$200	$160	100,000
Unlimited	$450	$360	250,000
Unlimited	$900	$720	500,000
Unlimited	$1,200	$960	750,000
Unlimited	$1,500	$1,200	1,000,000
Unlimited	$1,875	$1,500	1,250,000
Unlimited	$2,100	$1,680	1,500,000
	Custom Pricing	Custom Pricing	1,500,000+

Fictive scenario 1

Comparing the prices of email marketing tools like Klaviyo and tinyEmail can be challenging. This is because Klaviyo’s pricing is based on the number of subscribers, while tinyEmail charges based on the number of emails sent. It’s a bit like comparing apples to oranges.

To fairly compare Klaviyo’s subscriber-based pricing and tinyEmail’s email-based pricing, we need to imagine a scenario. Let’s create a profile for a fictional, beginner-level e-commerce company. This will help us estimate their number of subscribers and the volume of emails they send each month.

We will consider various types of automated and regular emails this company might use. We’ll also make some guesses about the company’s size and how their customers behave. This way, we can get a clearer picture of the costs for each platform in a real-world situation.

Company Profile

Business Type: E-commerce startup
Product Range: Limited (around 10-20 different products)
Customer Base: Small but growing (1,000 subscribers to their email list)
Email Marketing Strategy: Just starting with automation

Email Automation Types

Welcome Emails:
- Sent to new email subscribers.
- Assume 5% growth in subscriber list per month (50 new subscribers).
- Emails Sent: 50 per month.
Cart Abandonment Emails:
- Triggered when a customer adds items to their cart but doesn’t complete the purchase.
- Assume a 10% cart abandonment rate.
- Average orders attempted per month: 200 (20% of the customer base).
- Emails Sent: 20 per month (10% of 200).
Birthday Discount Emails:
- Sent on the customer’s birthday.
- Assuming the customer base’s birthdays are evenly distributed throughout the year.
- Emails Sent: Roughly 83 per month (1,000 customers / 12 months).
Post-Purchase Follow-up Emails:
- Sent after a customer makes a purchase.
- Assume an average of 15% of the email list makes a purchase each month.
- Emails Sent: 150 per month (15% of 1,000).

Regular emails (Seasonal or Promotional Emails)

Secial occasions, holidays, or promotional events.
Assume one major campaign per month.
Emails Sent: 1,000 per month (to the entire email list).

Monthly Email Automation Summary

Welcome Emails: 50
Cart Abandonment Emails: 20
Birthday Emails: 83
Post-Purchase Emails: 150
Regular Emails: 1,000
Total: 1,303 emails per month

Keep in mind, the actual numbers might change due to different factors, but this will give you a general idea of how it all works.

Price comparsion

Let’s look at the prices for Klaviyo and tinyEmail based on our fictional scenario.

The graph below shows monthly prices for different plans of both Klaviyo and tinyEmail. For Klaviyo, the price is based on having up to 1,000 subscribers. For tinyEmail, the price corresponds to sending about 1,303 emails per month, as their lowest plan allows for 15,000 emails monthly.

Winner: In this scenario tinyEmail Standard is cheaper than Klaviyo but tinyEmail’s Pro tier is more expensive than Klaviyo.

Warning: Remember, this comparison focuses only on the prices of these tools. While price is important, it shouldn’t be the only factor in your decision. Consider the features each tool offers and if they meet your needs. Keep in mind, Klaviyo, which started in 2012, offers way more features than tinyEmail, a newer player that began in 2022.

To explore more, you can visit their websites and read our seperate reviews:

Visit Klaviyo’s website (they offer a free plan)
Visit tinyEmail’s website (they also have a free plan available)
Our indepedent TinyEmail review
Our indepedent Klaviyo review

Fictive scenario 2

When you’re looking at prices, think about two main things: (1) how many people are subscribed to your emails, and (2) how many emails you’re planning to send out.

Let’s use our first scenario as an example. Imagine you send around 1.3 emails per subscriber each month. This includes both automated emails and a monthly newsletter to everyone who’s subscribed. If you switch to sending a weekly newsletter, your emails could go up from 1.3 to about 4.3 per subscriber every month. With 1,000 subscribers, this means you’d be sending between 4,000 and 5,000 emails a month.

Now, let’s consider a different example. Say you have 10,000 subscribers and you send one weekly newsletter plus a few automated emails (like in the example above). For a rough calculation, we multiply 10,000 subscribers by 4.3 to estimate the total monthly emails, which comes to 43,000.

Winner: Look at the graph below and you’ll see that Klaviyo costs more than tinyEmail. But remember, we explained earlier that tinyEmail doesn’t offer as many features as Klaviyo does. Also, Klaviyo allows up to 100,000 emails a month for the 10,000 subscriber plan, while tinyEmail lets you have unlimited subscribers for their 50,000 monthly email plan. It might seem a bit confusing, but that’s because these companies use different ways to set their prices, as we explained before.

Klaviyo vs tinyEmail